Product design leader with 15+ years of experience driving user - centered innovation across digital and physical experiences. Most recently led design at LEGO Group, translating play and strategy into impactful visitor experiences. I bring clarity to complex challenges through design, collaboration, and purpose - driven leadership.
Expertise
I flex with purpose, always guided by context. Over the years, I’ve schooled myself across many aspects of product development. My core approach is to stay business-beneficial and user-focused—it’s a balance that keeps both sides of the table nodding.
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Turning ideas into products takes strategy and creativity. I work closely with cross functional team to create desirable experiences.
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I work at the intersection of user insight, market context, and design thinking to define strategic directions by Framing and delivering product visions & Strategic rollouts.
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I’ve scaled design organisations, mentored emerging talent, and championed user - centered thinking at the exec: level. My leadership style is people-first, outcome-driven, and grounded in purpose.
Experienced leader
Proficient in guiding designers, from naivety to expertise. Collaborates seamlessly with senior leaders & other cross functional teams.
Business Sharp
Combines design expertise & business acumen to make strategic decisions.
Change Ready
Adapts to changing time & situation with a product oriented mindset.
Tech Savvy
Deep empathy towards tech led solutions, Stays on top of technology changes and new tech innovations.
Change maker
I use design, strategy & collaboration to change status quo, align teams, and move ideas from intention to impact.
Strategic Thinker
I think in patterns and in pixels - to create value for business with broad strategic pespective.
